Workshops and Training
BRAND STRATEGY & PLANNING
Brand Survival Strategy
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REFRAMING YOUR BRAND IN A POST COVID WORLD The impact of coronavirus (COVID-19) is forcing brands to pivot strategies and navigate through the new normal. Are you struggling to see your own brand objectively and put the pieces together in a meaningful way? If you want to reframe your brand positioning to connect with consumers in a post pandemic world, you will need a well-articulated brand strategy. Contact me to find out more. |
Brand Strategy TrainingDIY BRAND SURVIVAL STRATEGY TRAINING WORKSHOP
To support clients to conduct their own brand / marketing strategy review, I offer training workshops for individuals or teams of up to six people. A half day workshop introduces participants to a formal process for developing a brand communications strategy and a framework from which a detailed communications strategy and plan can be developed for existing or new products. Ideal for those needing to reframe a brand in a post-Covid-19 context. The process covers three stages: Stage 1: Market & brand review Stage 2: Brand definition, objectives and metrics Stage 3: Execution & implementation planning From this workshop participants gain:
Suitable for:
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"Margaret's workshop gave us a clear understanding of who we are and what we wanted to emphasise." Rev Helen Jacobi, Vicar, St Matthew in-the-City |
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